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|Disclosure: I'm a huge, huge fan of David Meerman Scott and he is an advisor to my cmonapy, HubSpot.This is the marketing book that changed my life.When I first encountered New Rules , I was had just gotten into marketing (I'm a technology entrepreneur). My startup was founded on the exact principles and ideas that are in this book.I could not recommend this book more highly. It's a practical guide to how marketing works *today* and should be required reading for all marketers and small business owners. I've seen these ideas applied in thousands of businesses. They work.