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Mitoma - Satellite Hive [& bonus remix album "INTERSTELLAR:REMIXES"]
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I read the book and enjoyed it. I do think that Social Media has to be enecspasmod by most companies even if it still has to mature a little bit more.Social Media is crucial has I consider that it is to be the next stage in our (humanity) evolution. I think that the books covers how to get into it and the revolution part is to change the way we interact right now (B2C, B2B).But we have to bear in mind that social media are just another, and new way to interact with each other (as companies, customers, people) but it is just a mean to do it no the solution.[]
community and draws on common real world inctnaetiors like coffee houses and office-networking events to illustrate her point. Chapter one is all about the philosophy of online marketing. If you aim at nothing, you'll hit it every time is what my mother always says. Shama writes: online marketing is the art and science of leveraging the internet to get your message across so that you can move people to action. The message is clear: you don't do social media marketing because your competitors do; you do it because it has the ability to convert strangers into consumers and consumers into customers. Strategy should always come before tactics. Shama evidently prefers her readers to know where they are going and why they are on the journey before she expends any energy on telling them how to operate the car. The rest of the book is packed with tactics on how to relate to your audience using Facebook, Twitter, LinkedIn, and web video. I pride myself on being a decent online marketer, and even I found myself taking notes on when to engage people through Facebook Groups and when to encourage the following of a Facebook Page. Should I care how many Twitter followers I have? Shama says I should, but not in the ego-stroking way I may be inclined to. The only disappointment I faced was that my tech-savvy, Star Trek watching side wasn't fed. Not because the material wasn't solid, but because Shama speaks the language of small business. You may not be a marketer; you may sew quilts or manufacture plantation shutters. Shama understands, and she writes with you in mind. Easy to remember acronyms and formulas, like Visability + Credibility = Success, and succinct, numbered checklists will help you implement her recommendations immediately. I should quit talking before I begin to ramble. The bottom line is: social media marketing is something you, a small business owner, can participate in quite successfully. Shama Kabani's book, The Zen of Social Media Marketing, will show you how.
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